eBay's fitting-room mirror is the hot new thing at retail's biggest trade show (video)
eBay’s “magic” mirror uses radio frequency identification (RFID) technology to recognize the items in the fitting room, then allows the shopper to touch pictures displayed on the mirror to request different sizes and colors, as well as additional items. If the shopper likes what he or she has, the mirror also offers a check-out button. (Courtesy of eBay)
NEW YORK — eBay’s “magic” fitting rooms were hardly the only new tech innovations on display at the National Retail Federation’s trade show here this week, but they were the ones everyone was talking about. The “magic” is all in the mirror: It uses radio frequency identification (RFID) technology to recognize the items in the fitting room, so a shopper can touch pictures displayed on the mirror to request different sizes and colors, or different items altogether.
Or, if the shopper likes what he or she has, the mirror offers a check-out button right there in the room. eBay developed the fitting rooms for two of designer Rebecca Minkoff’s stores, and has worked with Nordstrom to create connected fitting rooms for the Seattle-based retailer, too. Nordstrom is still testing the mirrors at two locations (Southcenter mall in Tukwila, Wash. and Valley Fair mall in San Jose, Calif.) but plans to open them to all of its customers soon. Last year’s standout item at the retail conference was in the same vein. Intel worked with MemoMi to develop similar technology for upscale retailer Neiman Marcus.
With a gesture, that mirror allows customers to change the color of clothing they’re trying on, or view clothes in different colors in real time without changing clothes.
It also records pictures and video of the clothes.